Tuesday, June 8, 2010
For my last couple of pages, I did he final steps and then I did another fire thing. I think the text is pretty sassy and has some attitude behind it. Im going to take my boring not sparkly pages home and add some embossing onto them so that they sparkle and shine, and I think it will make it just a little bit better. We shall see how it turns out.
the next three pages are the first steps of the process. I chose to do the fire thing because its really easy to sketch for...they were simple sketches mostly and then the steps are simple, but it looked cool because I could add some cool layout stuff and then also some shimmer. I think that it will be a cue little book because its only going to be like 3by6.
These are the first three pages of my book. I made a title page that will go under my leather cover and it has a water mark type of thing that is behind the title. It is fire. I think it gives it a little something extra. Then it is the tools that you need and then a model of the fire making machine. I think it works pretty well. The only thing I might change is to lighten the sketches
Sunday, May 16, 2010
We created the business card, by making a 2x2 square so that it represented the square cake boxes she uses, and also, it is the same shape as our brochure. The only info that she gave us was her website and email address, so I included those, and also her title...."cake guru". She didnt deem herself that, but i thought it had a nice ring, and gave the card a little something extra. The negative space on the square is created using a blown up part of the logo. It adds a little to the card without making it too busy.
First we started by getting into our groups and trying to decide what the style of the identity should be. We wanted it to be fun and funky, because those were the words she used to describe what she was looking for. Then we didnt get far, so the next time we talked as a group, we decided on a logo, and designed the one that you see here. Sorry is baby sized, but its pretty cute and fun. It represents her cakes, without actually showing a cake. There is the bow-like topper that she frequently uses in her design. We put that on top of our text so that it sort of resembled a cake without actually being one.I vote that its pretty successful!!!