We created the business card, by making a 2x2 square so that it represented the square cake boxes she uses, and also, it is the same shape as our brochure. The only info that she gave us was her website and email address, so I included those, and also her title...."cake guru". She didnt deem herself that, but i thought it had a nice ring, and gave the card a little something extra. The negative space on the square is created using a blown up part of the logo. It adds a little to the card without making it too busy.