For my last couple of pages, I did he final steps and then I did another fire thing. I think the text is pretty sassy and has some attitude behind it. Im going to take my boring not sparkly pages home and add some embossing onto them so that they sparkle and shine, and I think it will make it just a little bit better. We shall see how it turns out.
For

the next three pages are the first steps of the process. I chose to do the fire thing because its really easy to sketch for...they were simple sketches mostly and then the steps are simple, but it looked cool because I could add some cool layout stuff and then also some shimmer. I think that it will be a cue little book because its only going to be like 3by6.

These are the first three pages of my book. I made a title page that will go under my leather cover and it has a water mark type of thing that is behind the title. It is fire. I think it gives it a little something extra. Then it is the tools that you need and then a model of the fire making machine. I think it works pretty well. The only thing I might change is to lighten the sketches

the website coordinates between our brochure and business card...I think it is a cleaner, easier way to look at the site without changing too much. I hope she likes it, and customers should find it easy to navigate through

We created the business card, by making a 2x2 square so that it represented the square cake boxes she uses, and also, it is the same shape as our brochure. The only info that she gave us was her website and email address, so I included those, and also her title...."cake guru". She didnt deem herself that, but i thought it had a nice ring, and gave the card a little something extra. The negative space on the square is created using a blown up part of the logo. It adds a little to the card without making it too busy.

First we started by getting into our groups and trying to decide what the style of the identity should be. We wanted it to be fun and funky, because those were the words she used to describe what she was looking for. Then we didnt get far, so the next time we talked as a group, we decided on a logo, and designed the one that you see here. Sorry is baby sized, but its pretty cute and fun. It represents her cakes, without actually showing a cake. There is the bow-like topper that she frequently uses in her design. We put that on top of our text so that it sort of resembled a cake without actually being one.I vote that its pretty successful!!!

sooo...the printer will not work, so i need to email evelyn and let her know so that something can be figured out. it seems everyone is SOL.

crap.

for my original thoughts for this newsletter...i had nothing. i literally sat here and was like ok...what can i do to look busy so that i dont have to actually think of an idea...and i resorted to oh look theres a fuzzy green book, lets check that out. so, after some playing around in indesign i managed to create a gridlike pattern and i was originally going with the idea of the squares being like people or a neighborhood type of thing, and instead they sort of turned into the motivation for my entire project. i may have gone a little bit overboard with it, but i took it as far as i could...maybe if necessary ill take it back a couple of steps.

i pushed something that changed the font...and im tired and ready to go. soo i dont know how to fix it. but here is the last page of my letter. i feel like despite the randomness of all of the pages, there is definitely a format i tried to follow. i tried to align everything with another something and the colors are supposed to sort of reflect each other. towards the final point of my exhaustion things may have gotten a little off. oops. i might have to revisit this one.

here are pages 2 and 3 of he letter. again I continued the geometric motif. I feel like it looks like new years eve with a ton of confetti or something. hmm

Here is my title page for my news letter. I worked on making the design very geometric and fun. I feel like the squares really add to it and give you a lot to look at without making it too busy. Im going to try to attach the rest of my pages too....here we go.

For the final part of the project, I changed it from a person to a big giant "U". The person was a little to farfetched based on my abilities, and other things. The "U" connects to you, as a person, is more attention grabbing, and it also goes along with the whole Otterbein is becoming a university thing. So, for the most part I think it works pretty well. I used three different types of supplies, pencils and pastels, clay supplies, and painting supplies.

For my first attempt at this project, I used pencil shavings and ground up pastels to create a lady. She is friendly and happy looking! Exactly what Otterbein likes to convey. The tag-line I decided upon for now is We provide the tools to create a more dynamic you. I don't love it, but I do think it is coming along from my first ideas for copy. Now onto the other ones.

For our next project, we are doing an advertisement for either an Amish Furniture company, a local Farmer's Market, or Otterbein Art Department. We have to do a set of 3 different ads for one of the 3 clients. For the Amish furniture one, I went with handmade furniture and I was going to make the furniture out of fingerprints, like the builder left their imprint on the furniture. Another idea I had for that one was to create the furniture within three different parts of an Amish man...like a rocking chair in his beard, or a bench in his hat. For the Farmer's Market, I was going to go for the whole home grown kind of thing as far as their produce goes...and I was going to create different things related to home out of fruits/veggies. From there, I went to creating a heart, brain and a hand out of produce. Not quite working for me. For the Otterbein Art Department, I decided to go with something along the lines of "we give you the tools to shape/create/form/build? a better you". I need to think of the exact phrasing that I'm going to go with....but the imagery, is going to be 3 people created out of different tools that are used in 3 different types of art. For example, paint brushes for one, sculpting supplies for another and pencils/charcoal for the third. Im thinking ill stick with that idea and see where I can take it.

For my final project, I decided to go with something that creates/forms people/things/organisms.  I found some chemical equations of molecules, and thought, well molecules create things.  So, I formed a little equation for my design, and included some common symbols from chemistry...at least thats what google showed me. Im not a huge chemist.  After talking to Evelyn about it, she mentioned that it isnt very universal and fitting for a lot of different types of people, because it strictly relates to chemistry.  After looking over my thumbnails, I decided to create a very simple, bold design that is strictly block text.  There isnt very much to it, and i dont even think I can create a BS reason why it relates to the day, but I think its simplicity is powerful.  Anyway, hopefully this project will inspire me to be a little more creative after a quarter without any vis comm. Only time will tell.

So for our first project, we had to do a tshirt design for Otterbein's Founders Day.  It had to include Thinking Differently and the date. It focused on the backwards "N" that is on Towers. I had a lot of trouble thinking of cool designs.  I think i havent been creative enough lately. My mind just forgot what to do.  Hopefully I can develop one of my ideas into something worthwhile.