First we started by getting into our groups and trying to decide what the style of the identity should be. We wanted it to be fun and funky, because those were the words she used to describe what she was looking for. Then we didnt get far, so the next time we talked as a group, we decided on a logo, and designed the one that you see here. Sorry is baby sized, but its pretty cute and fun. It represents her cakes, without actually showing a cake. There is the bow-like topper that she frequently uses in her design. We put that on top of our text so that it sort of resembled a cake without actually being one.I vote that its pretty successful!!!